Stories can allow brands to be much more relaxed or authentic and less “put together” in terms of the content that is being shared. And while your followers may have many stories to choose from, the opportunity to have your brand there can be a great visual reminder. Adding a link sticker to your content is also a great component of Stories, as it can allow your followers to leave the app and engage with your content on your own platforms, such as your blog or a certain website page.Īnother benefit of Stories is that they are accessible at the top of a user’s screen. Creating this opportunity for your followers to engage with your content directly can provide insight into their thoughts and opinions on certain topics, for example, or it can help illustrate your current engagement levels. From polls to question boxes and multiple-choice quizzes, there are numerous ways you can interact with your followers in a way that doesn’t seem pressuring or demanding of them. Stories have numerous stickers that you can add to your posts that can make slides engaging and interactive. However, these relatively short-lasting pieces of content can offer some hefty benefits when there is a strategy behind the design. Instagram Stories only last 24 hours on your account. Since 90% of users follow at least one business on Instagram, and 62.3% use the platform to research or follow brands and products, it is important to create a feed that will ensure a positive first impression, as feed posts essentially act as the digital storefront that potential customers will come across. Not only is this a great way to make your content more accessible, but adding keywords into your alt text of a post can help Instagram “understand” your content better, and make it more visible to users already engaging with similar topics.įeed posts contribute to the impression users will make of your brand. Instagram also provides the opportunity for you to add or edit alt text to feed posts. Hashtags that are added to captions can also help reach audiences outside of your followers, which is a benefit that Stories don’t provide as easily. To increase your reach, adding keywords to your captions can help your post appear when users use the platform’s search bar. The ability to add a longer caption to a feed post is another great benefit because it means you can share key pieces of information with users if a photo or video needs greater context. For example, if you own a sneaker company, posting about the design process of the sneakers or product launches can be great posts to have on your feed, as new users can come across these posts at any time, making them evergreen (always relevant). Your brand can carefully curate a feed grid that aligns with your brand’s values and overall messaging, and you can post content that you believe users should know about your brand and industry. One of the main benefits of a post that appears on an Instagram profile (aka a feed post) is that it will stay there for as long as you want it to. Does one generate more engagement? Should there be a balance of both? We have listed some key components below for you to consider as you create your social strategy. Instagram has both in-feed posts and Stories that brands have at their disposal, both capable of displaying photos and videos. With the CEO of Instagram announcing earlier this year that photos are once again becoming the platform’s focus, a switch from their previous assertation that Instagram’s algorithm was emphasizing Reels (presumably to keep up with TikTok), you might be left wondering where your brand should dedicate its creative resources.Īlthough Reels remain a popular choice on the platform, photos are balancing out the content, which means you may want to turn your attention to finding a suitable mix.
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